Onitsuka Tiger Celebrates 75 Years with Global Festivities in Tokyo and Paris

Onitsuka Tiger is celebrating its 75th anniversary with a series of global events that reflect the brand's legacy and forward-thinking spirit. Known for its iconic yellow, black, and red designs, the Japanese fashion label has grown wiser with age, particularly in creating memorable experiences for its audience. The Diamond Jubilee marks a significant milestone, and the brand is celebrating in style, with events spanning from Tokyo to Paris, embodying Onitsuka Tiger's dedication to a good time.

One of the standout events is the HÔTEL Onitsuka Tiger in Paris, which showcases the brand's deep connection with international culture. Located on the famous Champs-Élysées, this conceptual hospitality space hosts a variety of artistic experiences, blending dining, fine arts, and music. Highlights include performances by renowned artists like pianist Yuja Wang and multi-instrumentalist Maïa Barouh. The YELLOW TIGER CAFÉ, curated by Michelin-starred chef Yoji Tokuyoshi, offers a unique dining experience, while emerging artist Yutaro Inagaki's cultural artworks add a creative flair to the venue.

In Tokyo, Onitsuka Tiger held a grand celebration in the trendy Omotesando district, displaying 75 years of fashion innovation. The event, attended by VIPs, featured an exhibition of 75 unique pairs of shoes, each representing a different year of the brand's history. True to Onitsuka Tiger's reputation for pushing boundaries, the exhibition incorporated cutting-edge technology, including CGI, XR, and motion capture systems, hinting at the innovative future the brand envisions for the next 75 years.

The festivities attracted a star-studded guest list, including South Korean actor Chae Jong-hyeop, Malaysian cosplay artist Hakken, Thai actress "Bow" Maylada Susri, Taiwanese actor Jasper Liu, Filipino creator Heart Evangelista, and Singaporean actor Desmond Tan. These events underline Onitsuka Tiger's ability to blend tradition with modernity, offering a glimpse into the brand's ongoing journey of innovation.

For those interested in experiencing the Onitsuka Tiger celebrations, the Tokyo exhibition and the Paris-based HÔTEL Onitsuka Tiger are open to the public, with free admission. These events not only honor the brand's rich history but also set the stage for its future, inviting fans to be part of the next chapter in Onitsuka Tiger's story.