In the city where style is religion and attitude is currency, Karl Lagerfeld writes a new chapter. The Maison launches its Fall/Winter 2025 campaign under the title “From Paris With Love”, and the message is as direct as it is seductive: Paris meets Paris. Because yes, the absolute star is Paris Hilton, global icon, tireless entrepreneur, and eternal figure of pop culture.
The encounter is no coincidence. Hilton represents a lineage of glamour that, like Karl, has reinvented itself decade after decade. Her aura blends Y2K nostalgia with the contemporary irony of the digital age. And in the hands of Chris Colls, photographer of three consecutive campaigns for the brand, that mix explodes in a series of black-and-white images that breathe equal parts sophistication and audacity.
The campaign does not simply aim to dress bodies: it proposes a dialogue. Between Hilton and Lagerfeld’s Parisian roots. Between the classic and the disruptive. Between authenticity and calculated staging. Each image captures individuality as the ultimate luxury, something Karl defended until the very end of his career.
In the words of Pier Paolo Righi, CEO of the Maison: “This collaboration captures an unexpected and entirely authentic energy: a dialogue between lasting influence and ever-evolving relevance.”
Paris Hilton, for her part, is unapologetic: “Karl was truly original—bold, iconic, and always ahead of his time. Being part of this universe feels natural because it celebrates who I am and what I represent.”
Indeed, seeing her dressed in Lagerfeld, between architectural lines and impeccable tailoring, is not a disguise but an extension of her persona. Hilton no longer needs to prove anything; her art is playing with perception, and here she masters it.
A Global Stage
“From Paris With Love” is not confined to glossy magazine pages. The 360 campaign will unfold across outdoor spaces, print media, social platforms, and digital pop-ups in major cities. The climax will arrive on October 1, 2025, during Paris Fashion Week: a night that promises to be as unforgettable as it is extravagant, with Paris as its star.
The digital narrative also revives the iconic “Karl Interviews Karl”, the self-mythologizing video in which the designer interviewed himself. The new version, infused with humor and unexpected twists, pays tribute to Lagerfeld’s razor-sharp wit and proves his spirit still guides the Maison.
In terms of fashion, the collection does not disappoint. Structured tailoring and directional silhouettes blend with timeless accessories, building a wardrobe that feels expressive and modern yet unmistakably Karl Lagerfeld.
The K/Autograph, inspired by Karl’s hand-drawn initials from the 1980s, returns as a signature motif. More than a logo, it is a cultural emblem now reinvented in ready-to-wear, accessories, and jewelry, propelling the brand toward the future.
And because every narrative needs counterpoint, Jon Kortajarena, Spanish actor and model, enters as the face of the men’s line. His magnetic presence balances Hilton’s provocative femininity, creating a duo that radiates confidence, complicity, and power.
A Manifesto of Attitude
Ultimately, “From Paris With Love” is more than a campaign: it is a manifesto of self-expression, a reminder that fashion is not only about garments but about energy, stance, and the way one occupies space. Hilton and Kortajarena do not pose; they declare. Colls does not simply shoot pictures; he captures cultural pulse.
The result is an ode to the present with echoes of the past and projections toward the future. Karl Lagerfeld always said fashion must look forward, never back. And this campaign proves it: the legacy lives on—irreverent, alive, and ready for the next generation.
