Balmain Paris Unveils "Les Éternels" Collection: Eight Maximalist Fragrances for Modern Beauty

Balmain Paris is set to launch its new eaux de parfum collection, "Les Éternels," in September 2024. This collection features eight luxurious fragrances, each embodying a maximalist approach to modern Parisian beauty. Olivier Rousteing, Balmain's Creative Director since 2011, celebrates his 10th anniversary with this innovative release, which reimagines four classic scents from Balmain's archives while introducing four new ones. The collection aims to capture themes of identity, love, unity, and freedom, reflecting the house's rich heritage and Rousteing's vision for contemporary beauty.

Balmain Beauty, guided by the principles of respect, love, and unity, seeks to redefine the concept of beauty in alignment with its storied fashion legacy. Founded by Pierre Balmain in 1945, the brand revolutionized fashion with its New French Style, characterized by unique silhouettes and meticulous craftsmanship. Olivier Rousteing, who took the helm in 2011, has successfully bridged the gap between the past and the future, enhancing Balmain's Parisian legacy with a fresh, inclusive perspective.

Les Éternels represents more than just a new chapter for Balmain Beauty; it is envisioned as a comprehensive narrative celebrating the essence of self-expression and personal truth. Rousteing's creative vision is deeply influenced by both Pierre Balmain's pioneering spirit and his own experiences, merging historical inspiration with contemporary relevance. The collection's eight fragrances explore diverse facets of human experience and emotion, making each scent a reflection of timeless aspirations.

The new perfume bottles for Les Éternels are a testament to Balmain’s commitment to innovation and design. They are reimagined versions of the classic 1946 perfume bottle, now featuring a sculpted lozenge shape adorned with Balmain's signature rayure pattern. This design enhances both visual and tactile appeal, with the PB monogram on the cap referencing the 1970 labyrinth motif, symbolizing Balmain’s journey through identity and beauty.

Olivier Rousteing’s passion for perfume lies in its ability to convey emotion and personal identity. His approach to fragrance design emphasizes not only self-expression but also the connection between individuals, inviting those around to understand and experience one's essence. This philosophy is embodied in Les Éternels, which aims to offer more than just scents but a deeper connection to the wearer’s inner world and values.

In summary, Balmain's Les Éternels collection marks a significant milestone in the brand's evolution, merging historical legacy with modern sensibilities. By celebrating the emotional depth of fragrance and continuing Balmain’s tradition of luxurious design, Rousteing offers a new interpretation of beauty that honors both past innovations and future possibilities.