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2024
Bottega Veneta SS25: Matthieu Blazy’s Playful Collection Invokes Childhood Wonder and Impeccable Craftsmanship
Matthieu Blazy's Spring/Summer 2025 collection for Bottega Veneta celebrates childhood innocence through playful design and extraordinary craftsmanship. The collection invites viewers to explore a whimsical world where everyday items are transformed into luxurious, imaginative pieces that spark joy and curiosity.
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This perspective trick was integral to Blazy’s presentation, and it played out in the garments themselves. The collection featured exaggerated, outsized details reminiscent of how children might interpret adult clothing when trying it on for fun. For example, a giant lapel on a coat, or shoulders so broad they could have been borrowed from David Byrne’s iconic oversized suit from the Talking Heads’ “Stop Making Sense” era. A playful pink backpack, blown up to comical proportions, seemed almost larger than the model carrying it. These design choices intentionally evoked the sensation of playing dress-up, suggesting a child-like wonder that transforms everyday objects into larger-than-life experiences.
A key hallmark of Blazy’s work at Bottega Veneta has always been his ability to blur the lines between what things appear to be and what they actually are. Since his debut at the house, Blazy has made a signature of creating objects that defy immediate understanding, requiring close inspection to fully appreciate. This season was no different. The SS25 collection featured what Blazy termed “the adventure of the everyday”—commonplace items elevated through extraordinary craftsmanship. Ordinary objects like grocery store shopping bags were transformed into intricate embroidered pieces, while bunches of flowers that might be found at a petrol station were rendered in delicate crochet. Perhaps most impressively, humble brown paper bags were recreated using buttery-soft leather, turning the mundane into something luxurious.
Blazy’s focus on craftsmanship extended beyond playful surface details. Many pieces in the collection contained hidden techniques and intricate handiwork that became apparent only upon closer inspection. A standout example was a shimmering sequin dress, which, upon further inspection, was revealed to be made entirely of laser-cut leather—a process so finely executed that it mimicked the texture and appearance of sequins. Similarly, what appeared to be stonewashed denim turned out to be tropical weight merino wool, skillfully woven to mimic the fabric’s worn look. A classic flannel shirt was cut with a bold, curved silhouette that nipped in at the waist with the precision of couture tailoring, drawing comparisons to mid-century designs by Dior and Balenciaga. These pieces were deceptively simple at first glance, but Blazy’s genius lay in the details, urging the audience to look again.
This insistence on re-examination was part of the collection’s broader message. Blazy’s clothes weren’t just garments; they were an invitation to pause, to explore, and to engage with the world from a fresh, more innocent perspective. In an industry often driven by fast-paced trends and immediate gratification, Blazy asked his audience to slow down and appreciate the artistry and thoughtfulness behind each piece. It was a rare moment in fashion where the emphasis wasn’t just on selling clothes but on telling a story—one that took you back to a time when everything felt new and full of possibility.
One of the most charming aspects of the collection was how it seamlessly combined elements of fantasy with reality. Alongside the oversized, whimsical details were pieces rooted in everyday practicality but transformed through Bottega Veneta’s signature intrecciato leatherwork and other artisanal techniques. A child’s imagination often blurs the line between the ordinary and the extraordinary, and Blazy captured this essence perfectly. Rabbits printed on shirts and frogs turned into brooches added a playful, almost magical element to the otherwise sophisticated, grown-up designs. These whimsical details reinforced the idea that fashion, much like childhood, can be a realm of pure imagination where the rules are flexible, and the possibilities are endless.
Blazy’s focus on craft has been a defining feature of his tenure at Bottega Veneta, and the SS25 collection continued this trajectory. Speaking earlier this year about his approach to design, Blazy explained, “We have craft, which is our technology—it’s timeless.” This timeless craft was evident throughout the collection, where modern design met traditional techniques to create something truly unique. The juxtaposition of cutting-edge technology and age-old craftsmanship resulted in pieces that were not only visually stunning but also technically impressive. The craftsmanship wasn’t always immediately visible but became apparent upon closer inspection, inviting the viewer to discover the secrets hidden within each garment.
Beyond the technical achievements, there was a clear emotional core to Blazy’s work this season. The collection wasn’t just about reinterpreting childhood nostalgia through fashion; it was also about evoking a sense of innocence, wonder, and play. In a world often dominated by cynicism and conformity, Blazy’s collection felt like a breath of fresh air—an invitation to reconnect with the joy and curiosity of youth. By asking, “What would the kid in you want?” Blazy tapped into something deeply personal and universal, creating a collection that resonated on both a visual and emotional level.
In a fashion landscape where commercial success often dictates design choices, Blazy’s SS25 collection for Bottega Veneta stood out for its ambition and creativity. It wasn’t just about making clothes that people would want to buy; it was about offering something new, something that would make people stop and say, “Wow.” From the imaginative set design to the intricate craftsmanship and playful details, every element of the collection was designed to surprise and delight. In doing so, Blazy reminded us that fashion can still be a place of wonder, where the rules can be rewritten, and the possibilities are endless.
Bottega Veneta’s Spring/Summer 2025 collection was a celebration of creativity, craftsmanship, and the enduring power of imagination. By looking at the world through the eyes of a child, Blazy created a collection that felt both fresh and nostalgic, playful yet deeply sophisticated. It was a reminder that fashion, at its best, is about more than just clothes—it’s about storytelling, emotion, and the joy of discovery.
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