Courrèges' Fall-Winter 2024 Campaign Explores Geometry, Surrealism, and Bold Minimalism in Fashion.

Courrèges’ Fall-Winter 2024 campaign, led by creative director Nicolas Di Felice, continues the brand’s exploration of geometry, surrealism, and architectural play. In collaboration with renowned photographer Mark Borthwick, the campaign presents a striking visual narrative that revolves around the concept of the ‘Carré Magique.’ This trompe-l'oeil illusion is central to the collection’s design, incorporating monumental cubes as platforms on which the models pose. These cubes mirror the improvised portraits in each diptych, creating a sense of balance between the geometric shapes and the human figures.

The set, designed by scenography director Rémy Brière and Di Felice, is minimalist yet surreal. The campaign uses 2D-like architecture placed in an infinite white space to create the illusion of depth and scale, turning geometry and color into abstract characters in the story. This approach echoes the graphic nature of Courrèges’ Spring-Summer 2024 campaign, where collages and stark imagery were used to convey a similar geometric narrative. The result is a visual environment that blurs the lines between fashion, art, and architecture.

Borthwick's photography captures the sculptural quality of Courrèges' Fall-Winter 2024 collection. Each model, including familiar faces like Loli Bahia and Mona Tougaard, alongside new muses such as Natasa Vojnovic, Jeanne Cadieu, Ayo Hassan, and Fei Fei Sun, brings an air of unfiltered serenity to the imagery. Lounging against the stark white background, they embody various monochrome emotions represented by color: red symbolizes confidence, off-white embodies clarity, black conveys rawness, and navy suggests authority. The models' relaxed poses and understated yet powerful expressions breathe life into the collection, allowing the bold colors and minimalist designs to take center stage.

The campaign’s focus on stark imagery and glossy surfaces reflects Courrèges’ commitment to its roots in radical optimism and futuristic design. The brand has long been associated with pushing boundaries, and this campaign is no exception. By stripping down the set and focusing on geometry and color, the visuals speak to the core of Courrèges’ design philosophy, one that has always revolved around simplicity, modernism, and innovation.

Moreover, the campaign’s minimalist aesthetic reinforces the timelessness of Courrèges’ vision. The architectural shapes and clean lines of the clothing paired with the surreal set design create a visual narrative that feels both futuristic and grounded in the brand’s historical legacy. The models' poses and the overall styling add an effortless sophistication, highlighting the brand's ability to create fashion that is both avant-garde and wearable.