The Ferrari SS25 runway show, held at Milan Fashion Week, was a spectacle that blended the worlds of high fashion and high-speed luxury. Known for its excellence in automotive design, Ferrari is increasingly making its mark in the fashion world. With a unique collection that channels the precision, dynamism, and luxury of its iconic sports cars, the Ferrari SS25 show delivered a powerful message: elegance and speed are not just for the racetrack but also for the runway.
At the heart of Ferrari’s fashion evolution is its creative director, Fausto Puglisi. Since taking the reins of Ferrari’s fashion house, Puglisi has brought a fresh and innovative approach, perfectly blending the brand’s automotive heritage with his own flair for bold and sophisticated designs. Known for his daring yet refined aesthetic, Puglisi’s collections are often characterized by striking contrasts, combining luxurious materials with innovative shapes and patterns that evoke both elegance and power.
For the SS25 collection, Puglisi was inspired by Ferrari’s DNA—speed, precision, and luxury. He meticulously crafted each piece to embody the qualities that Ferrari cars are famous for: high performance, cutting-edge design, and timeless style. His ability to transform these automotive elements into wearable art is what sets his work apart, making Ferrari’s fashion line not just an extension of the brand but a major player in the luxury fashion industry.
The Ferrari SS25 collection showcased a perfect harmony between the brand’s core values and the latest trends in fashion. The collection was a masterclass in minimalism and innovation, with each piece designed to reflect the sleek lines and aerodynamic forms of Ferrari's sports cars. The color palette was a nod to the brand’s signature aesthetic, featuring Ferrari’s iconic red, alongside metallic silvers, deep blacks, and flashes of white, all reminiscent of the high-gloss finishes of their vehicles.
The collection included a mix of sharp tailoring, fluid dresses, and futuristic outerwear, all designed to evoke both movement and elegance. Structured blazers with asymmetrical cuts were paired with tailored trousers, while flowing silk dresses featured striking geometric patterns that hinted at speed and precision. High-performance materials like neoprene, technical fabrics, and leather were incorporated to give the garments both functionality and a high-end feel, much like the cars they represent.
One standout element was the use of accessories. Belts, bags, and shoes featured sleek, aerodynamic designs, with metallic hardware and clean lines that echoed the contours of Ferrari cars. The attention to detail in the accessories was a testament to Puglisi’s dedication to craftsmanship and his ability to translate automotive design principles into wearable luxury.
The models who graced the Ferrari SS25 runway brought the collection to life, embodying the elegance and power that defines the Ferrari brand. Their poised and confident walks mirrored the speed and grace of Ferrari’s finest cars. Fausto Puglisi selected a diverse cast of models, emphasizing both beauty and strength, qualities that are integral to Ferrari’s image.
Among the standout models was Mariacarla Boscono, an Italian fashion icon known for her ethereal beauty and fierce presence. Boscono’s ability to command the runway was a perfect match for Ferrari’s bold aesthetic. She opened the show in a striking red leather ensemble that symbolized Ferrari’s legacy of power and innovation. With every step, she exuded confidence and grace, setting the tone for the entire collection.
Also making waves was Alek Wek, a South Sudanese-British supermodel renowned for her timeless elegance and trailblazing career. Wek’s appearance in a structured black jacket and metallic pants showcased her versatility as a model while complementing the sharp lines of the outfit. Her walk was powerful and poised, much like the Ferrari cars themselves, and her presence on the runway highlighted the international appeal of the Ferrari brand.
Natasha Poly, another familiar face in the world of high fashion, also graced the Ferrari runway. Her outfit, a sleek, white ensemble with metallic detailing, represented the futuristic and cutting-edge aspects of Ferrari’s design philosophy. Poly’s commanding walk and striking look made her a standout, capturing the essence of both luxury and speed.
The runway for the Ferrari SS25 show was a tribute to the brand’s rich heritage, with elements that reflected its automotive history. The stage was designed to evoke a racetrack, with sleek lines and minimalist aesthetics. Bright lights and reflective surfaces added to the sense of speed and movement, creating an immersive experience that transported the audience into Ferrari’s world of luxury and performance.
As the models moved down the runway, the collection came together as a cohesive celebration of Ferrari’s legacy. The mix of high-fashion elegance with automotive precision made for a unique and unforgettable show. It was clear that Ferrari, under Fausto Puglisi’s creative direction, is not just a car brand dipping its toes into the fashion world, but a serious contender in the luxury fashion space.