Hailey Bieber’s Rhode Launches Barrier Butter with Icon Claudia Schiffer Leading Campaign

Hailey Bieber’s beauty line, Rhode, is set to launch its latest product, the Barrier Butter, on October 28, 2024. This multi-purpose moisture balm is designed to deeply hydrate and strengthen the skin barrier, making it ideal for anyone looking to enhance their skincare routine. With 13 key ingredients, including Hyaluronic Acid Complex, Polyglutamic Acid, skin-identical lipids, and Murumuru Butter, the balm works to restore moisture levels, improve skin texture, and reduce the appearance of fine lines, while being safe for sensitive skin.

One of the standout features of Barrier Butter is its non-comedogenic formula, which means it won’t clog pores, making it suitable for various skin types, including those prone to acne or sensitivity. Its dermatologist-approved formula has also received the Seal of Acceptance from the National Eczema Association, highlighting its safety for even the most sensitive skin.

The launch of Barrier Butter is accompanied by an exciting campaign featuring Claudia Schiffer, the legendary supermodel of the 1990s, who has added her iconic presence to the promotion of Rhode's latest innovation. This collaboration emphasizes the brand’s commitment to combining classic beauty with modern skincare technology.

Barrier Butter will be available in two sizes: a 40ml version that’s perfect for travel or keeping in your handbag, and a larger 150ml bottle suitable for daily use at home. It can be applied anywhere on the body to alleviate dry patches, making it a versatile addition to anyone’s skincare routine, targeting hands, elbows, knees, and other commonly dry areas.

This product launch marks a significant step for Rhode, as it expands its range of skincare solutions following the success of its other viral products, such as the Peptide Lip Treatment. Bieber's brand has quickly become a beloved name in the beauty industry, thanks to its high-performance ingredients, user-friendly formulations, and aesthetically pleasing packaging. Rhode has garnered a substantial following, particularly on social media platforms like TikTok, where its products have often gone viral.

Bieber’s approach to beauty reflects her personal philosophy of achieving glowing, healthy skin through gentle yet effective ingredients. With Rhode, she aims to provide accessible, luxurious skincare solutions that cater to a wide range of skin concerns. The Barrier Butter is a continuation of this mission, offering a product that not only hydrates but also strengthens the skin, promoting long-term skin health.

The inclusion of Claudia Schiffer in the campaign is a nod to timeless beauty and aligns with Rhode’s brand ethos of combining modernity with the allure of iconic figures. Schiffer’s involvement brings an added layer of elegance and sophistication to the product launch, appealing to both older generations who remember her supermodel days and younger beauty enthusiasts eager to see a blend of past and present.

The Barrier Butter’s dual-size offering is also a strategic move by Rhode, allowing customers the flexibility to purchase a smaller size for on-the-go use or a larger one for regular application at home. This versatility mirrors the product’s multi-purpose nature, as it can be applied to various parts of the body that require hydration, making it a must-have for the upcoming winter season when dry skin becomes a common issue.

Rhode’s previous products, such as the Peptide Glazing Fluid and the Peptide Lip Treatment, have already proven the brand’s ability to create skincare that delivers results, and the Barrier Butter is expected to follow in these successful footsteps. With its launch just around the corner, fans and beauty enthusiasts alike are eagerly awaiting the opportunity to incorporate this latest innovation into their skincare regimens.