Kendall Jenner Brings Sophistication to Calvin Klein’s Autumn 2024 Campaign with Mert Alas

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05
SEP
2024

Kendall Jenner Brings Sophistication to Calvin Klein’s Autumn 2024 Campaign with Mert Alas

Kendall Jenner stars in Calvin Klein's Autumn 2024 campaign, showcasing a sophisticated and nostalgic aesthetic. Directed by Mert Alas, the campaign features Jenner in sleek, minimalist outfits, highlighting a refined fall fashion vibe.

Kendall Jenner has once again become the face of Calvin Klein, starring in the brand's Autumn 2024 campaign. Directed and shot by renowned photographer Mert Alas, the campaign highlights Jenner’s effortless cool and embodies the essence of autumn with a fresh and sophisticated approach.

The campaign, which showcases Jenner in various urban and seaside settings, reflects a shift from her previous Calvin Klein campaigns, which often focused on sensuality. This latest installment emphasizes a nostalgic and elegant portrayal of the Calvin Klein aesthetic, aligning with the cooler, more introspective vibe of autumn.

In the campaign, Jenner is seen wearing key pieces from Calvin Klein’s women's collection. The outfits include a sleek black trench coat paired with matching loafers and socks, epitomizing the minimalist yet stylish appeal of the brand. The imagery captures Jenner amidst the hustle and bustle of city streets and in serene seaside locations, blending everyday casual wear with high fashion.

Kendall Jenner's relationship with Calvin Klein dates back to 2015, when she first appeared in a Calvin Klein Jeans campaign. Since then, she has been a prominent ambassador for the brand, participating in numerous advertising campaigns that have showcased various facets of Calvin Klein’s collections. Her first global ad for Calvin Klein Underwear marked the beginning of a long and successful collaboration.

This autumn campaign continues to build on Jenner’s strong association with the brand, highlighting her role as a symbol of modern elegance. The choice to feature her in a more refined and nostalgic light underscores Calvin Klein’s ability to evolve its image while maintaining a connection to its classic roots. Through Jenner’s portrayal, the campaign encapsulates a sophisticated yet relatable vision of fall fashion, making it a fitting representation of the season’s mood.

Overall, the Autumn 2024 campaign with Kendall Jenner is a testament to the ongoing partnership between the model and Calvin Klein, reflecting both her personal style and the brand’s enduring commitment to timeless fashion.

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