Karl steps into Lisbon like a lightning strike.
A city long devoted to reinvention—soft, sun-washed, outwardly composed—suddenly finds itself confronted by a structure that interrupts the skyline with quiet ferocity: KARL LAGERFELD Residences Lisboa, the House’s first luxury residential project in Portugal.
This is not a building.
This is a statement.
A subtle yet devastating reminder that design, when it is real, doesn’t decorate—it transforms.
Set on Rua Braamcamp 48–50, a breath away from Avenida da Liberdade, the project emerges like a futuristic relic imagined during one of Karl’s nocturnal Parisian marathons. Co-created with Portuguese developer OVERSEAS and in collaboration with The One Atelier, this 11-story structure containing only ten residences isn’t playing at exclusivity—it’s redefining it.
An Architecture Sharp Enough to Cut Air
The building rises in a commanding V-shaped form, a geometry that slices upward as if determined to split the city’s axis. Its facade performs a choreography of vertical lines, climbing like disciplined brushstrokes across a diagonal gradient tinted in Karl’s iconic sketch-frame red. It’s impossible not to see it: the designer’s unmistakable gesture translated into architecture.
This is not passive design; it’s architecture with an attitude.
An object planted in Lisbon’s most refined district that mutters: if you want to understand me, come closer.
Interiors: Entering the Maison’s State of Mind
Inside, luxury doesn’t shout. It murmurs—low, deliberate, magnetic.
That murmur takes shape in brushed steel, Via Láctea stone, Grigio-toned woods, and lacquered surfaces that feel not just modern but extraterrestrial. All signed by KARL LAGERFELD MAISON, proving that interior design can be a quiet weapon.
There are no ornamental excesses, only a devotional precision. Every line breathes intention; every surface echoes Karl’s obsessions: discipline, monochrome clarity, luminous restraint.
Residences start at 234 m², crafted not for people who live but for people who inhabit. Sprawling, versatile, choreographed spaces. Smart technology blended to invisibility. Underfloor heating that feels like a whispered promise. Appliances that behave like discreet accomplices. They don’t ask what you want—they anticipate it.
A Futuristic Sanctuary of Sensory Rituals
The wellness floor is another planet entirely: a micro-cosmos engineered for those who treat luxury not as a symbol but as a sensory practice.
There’s a multi-sensory shower that moves through water, light, sound, and scent like a performance piece.
A steam bath that feels like entering a mineral womb.
A sauna that borders on brutalist poetry.
A heated pool.
A floating pool defying visual logic.
A gym that feels more like a body laboratory.
Treatment rooms that could host avant-garde editorials.
And then, the detail that turns the space into something intimate and almost provocative:
an underwater sound system, inspired by the one Karl installed in his Biarritz home.
Reception staff wear custom KARL LAGERFELD uniforms, tailored with the same structural logic as the Maison’s collections. Even hospitality becomes aesthetic discipline.
And at the top, the penthouse: its private outdoor pool features a transparent floor that becomes the ceiling of the level below. It’s more than design—it’s architectural mischief. A refusal to accept limits.
Lisbon as Accidental Muse
Lisbon provides the perfect backdrop: crystalline light that cinematographers obsess over; azulejo geometries repeating like ancestral algorithms; a culture oscillating between Pombaline order and contemporary artistic chaos.
Avenida da Liberdade gathers luxury with effortless self-confidence—iconic hotels, fashion temples, historic facades bathed in shifting light. It’s an ecosystem where KARL’s residence doesn’t simply blend in: it challenges, elevates, reframes.
Lisbon’s elegance has always been quiet.
This project gives it a counterpoint.
A Shared Vision that Turns Into Architecture
Pier Paolo Righi, CEO of KARL LAGERFELD, captures the spirit:
“Karl believed great design should be lived, not merely admired.”
The building embodies this idea—architecture as an intimate practice, beauty as daily ritual.
Pedro Vicente, CEO of OVERSEAS, speaks of “comfort, elegance, authenticity”—words risky in their familiarity, yet here rendered unexpectedly sincere.
Michele Galli, CEO of The One Atelier, positions the project as a new lifestyle benchmark for Lisbon—not because of its exclusivity, but because of how it threads design and service into a living ideology.
Another Chapter in the Maison’s Expanding Universe
This residence joins the KARL LAGERFELD hotel in Macau, the Marbella villas, and the upcoming Dubai residences. It’s an expanding constellation of Karl’s aesthetic—no longer confined to fashion but embodied in space, light, and lived experience.
Completion is set for 2028, yet the project already functions as myth, gesture, and provocation.
A reminder that presence doesn’t vanish; it evolves.
This building doesn’t try to imitate Karl.
It tries to imagine what he would have designed tomorrow.
And that is its power.
