There are few places where fashion history feels alive rather than archived. For Spring–Summer 2026, KARL LAGERFELD chooses one of them: its headquarters at 21 Rue Saint-Guillaume. From this address, the House unveils From Paris with Love, a global campaign starring Paris Hilton for the second consecutive season, not as nostalgia, but as continuity.
Shot by long-time collaborator Chris Colls, the campaign unfolds inside the Maison itself, allowing the space to act as both setting and statement. Hilton moves through the rooms with ease, her presence fluid rather than performative, embodying a version of glamour that feels lived-in and current. “It wasn’t about looking back,” she notes, “but being present in a space where Karl’s legacy continues to evolve.” That sentiment anchors the entire project.
Visually, the campaign splits into distinct but interconnected moods. The main KARL LAGERFELD imagery returns to the House’s unmistakable black-and-white codes, sharp, graphic, and confident. KARL LAGERFELD JEANS injects pop-driven color and a playful digital sensibility, while the KARL LAGERFELD PARIS U.S. campaign introduces a lighter, fresher take on spring, grounded in assured femininity. Across all collections, Hilton’s energy acts as a unifying force, transforming heritage into something immediate.
Menswear enters the narrative through Sean O’Pry, whose understated presence balances the campaign’s visual rhythm. His relaxed refinement, paired with Hilton’s charisma, creates a modern dialogue across ready-to-wear and accessories, culminating in a hero image set just outside the Paris Maison, a subtle reminder that the brand’s world extends beyond its walls.
At the center of the season sits the K/Autograph range, its graphic hardware stamped with Karl Lagerfeld’s original signature. More than a logo, it functions as a gesture, a reminder that authorship, identity, and design remain inseparable within the House.
From Paris with Love is not about reinvention through disruption. Instead, it proposes something quieter and more confident: evolution through presence. By grounding the campaign in the Maison and placing contemporary icons within it, KARL LAGERFELD proves that legacy, when actively lived, remains unmistakably modern, especially in Paris.
