Area Celebrates 10 Years with Bold FW24 Collection and $25K Donation for Rights

Area commemorated its 10th anniversary with a fashion show that echoed its original ethos of urgency and non-conformity. The FW24 collection, designed by co-founder and creative director Piotrek Panszczyk, showcased reimagined uniforms and high-energy pieces that emphasized powerful femininity. True to Area’s signature style, the collection featured bold, structured designs with innovative elements such as animal prints resembling fingerprints and thousands of hand-like appliqués, each piece tactile and thought-provoking. These designs challenged conventional notions of touch and embodied a deeper commentary on the politics surrounding personal autonomy and self-expression.

The collection's vibrant handprint patterns were not only visually striking but also served as a statement against the increasing restrictions on body autonomy. The show’s theme, "bans off our bodies," highlighted the urgent need for advocacy in the face of growing barriers to reproductive rights and healthcare. This message resonated with the broader context of the political climate, where many face significant obstacles in accessing necessary care.

Area's commitment to this cause was further emphasized by its partnership with Tinder, which sponsored the show and contributed $25,000 to Planned Parenthood. This donation supports Planned Parenthood’s "bans off our bodies" campaign, reinforcing Area’s stance on the importance of bodily autonomy and self-expression. The collaboration between the fashion brand and the organization underscores a shared commitment to advocating for reproductive rights and addressing the urgent need for change in healthcare accessibility.

The FW24 show not only celebrated Area’s decade-long journey but also reaffirmed its role as a bold, influential voice in fashion. By combining innovative design with a powerful social message, Area continues to push boundaries and challenge conventions, aligning its artistic vision with meaningful activism.