Kendrick Lamar to Headline Super Bowl Halftime Show at Caesars Superdome in February

The NFL revealed last night that rapper Kendrick Lamar will host the Super Bowl’s Half- time show next February 9th. The performance will be held at Caesars Superdome Stadium in New Orleans, where the respective NFC (National Conference) and AFC (American Conference) champions will compete for the gold ring on a night doubly dominated by anticipation. 

The decision was published by the National Football League last September 8th, stating that, after a year in the public eye due to his diss track feud with Drake, the newly proclaimed king of modern hip-hop will be the main face of one of the most awaited 13 minutes of the year, as well as the most acclaimed sporting event for the American public. 

However, this is not the first time Kendrick Lamar will face one of the most followed nights of the year, as he was part of the Superbowl classic in 2022 with the shared performance between Dr. Dre, Eminem, Snoop Dogg and Mary J. Blige. And, 17 Grammys later, he will return to the stage with a show allegedly directed by pgLang, the creative company hosted by the rapper and Dave Free, the filmmaker and producer responsible for Lamar’s audiovisual scene. 

The SuperBowl Half-Time Show is an eclectic tradition started by local marching bands with tributes to music classics in 1967, and held by industry stars from the 1990s, with performances that are now live music classics, such as Britney Spears, Justin Timberlake, 

Lady Gaga, Katy Perry, Jlo and Shakira. Such is the Superbowl Half-Time show’s popularity, that what was once a night dominated by sports fanaticism is now divided into an audience that awaits the intermission with the same expectation. 

One that has even registered a larger audience than the game itself several times; a record that Michael Jackson broke for the first time in 1993, and one that Kendrick Lamar could reach again next February, dethroning Usher's 2024 show as the most streamed in history.