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30
SEP
2024
Onitsuka Tiger SS25: A Celebration of Youthful Urban Adventure at Milan Fashion Week
Onitsuka Tiger’s Spring/Summer 2025 collection, designed by Andrea Pompilio, celebrated the brand’s 75th anniversary with vibrant urban-inspired looks. Featuring wide-legged cargo pants, chunky knits, and versatile footwear, the collection embodied youthful individuality and adventure
At Milan Fashion Week Spring/Summer 2025, Onitsuka Tiger, under the creative direction of Andrea Pompilio, presented a standout collection that celebrated the brand’s 75th anniversary. Known primarily as a footwear label, Onitsuka Tiger expanded its universe through a co-ed ready-to-wear collection, incorporating trompe l’oeil effects, bold silhouettes, and the iconic yellow-and-black palette. The collection was a tribute to youthful exploration and urban adventure, a theme woven throughout the designs and styling choices.
The collection resonated with an ethos of individuality and freedom, pulling from elements of both grunge and glamour. Instead of promoting a cookie-cutter approach to fashion, the 50-look collection encouraged a sense of personalization. This was reflected in how the outfits were styled—featuring wide-legged cargo pants, shawl-collared vests, chunky knits, and shiny derbies—suggesting that young people mix and match pieces much like they would from thrift stores. This eclectic styling embodied the mindset of a modern-day adventurer, collecting clothing as mementos from life’s journeys.
Video from: https://www.youtube.com/@OnitsukaTigerOfficial
The color palette was a vibrant mix of sun-drenched yellows, blues, and khakis, evoking imagery of open skies and endless days of exploration. The designs captured the optimistic energy of summer while staying true to the brand’s urban roots. Footwear, a crucial part of the brand’s identity, ranged from penny loafers and derbies to sports sandals, emphasizing versatility. These shoes were designed to transition easily from day to night, supporting the idea of a life constantly in motion, moving from city to city.
As for the show's guest list, it was packed with celebrity attendees who graced the front rows. Global stars such as Momo from Twice, actors Woo Dohwan and Baifern Pimchanok, and fashion personalities like Heart Evangelista all attended the event, showcasing the global appeal of Onitsuka Tiger. These high-profile figures were decked out in the brand’s latest designs, adding glamour and star power to the show.
While Milan Fashion Week is known for grand spectacles, Onitsuka Tiger’s SS25 show delivered not only in terms of star power but also with its bold creative vision. The collection highlighted how Onitsuka Tiger has evolved from its origins as a footwear brand to a fully developed fashion house, blending functional sportswear with high fashion. The SS25 designs reflected a brand embracing both the past and the future, merging its heritage with contemporary trends in a dynamic, youthful way.
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