E-40, born Earl Stevens, has long been recognized as a cultural ambassador for the Bay Area, representing the region’s music, language, and lifestyle in the broader hip hop scene. His performance at the BET Hip Hop Awards 2024 was a reflection of this legacy, offering a comprehensive tour through his distinctive sound, which fuses elements of West Coast rap, funk, and hyphy—a genre he helped popularize in the early 2000s. Throughout the performance, E-40 demonstrated why he remains a vanguard in the hip hop world, captivating both the live audience and those watching from home.
The rapper’s deep connection to his hometown of Vallejo, California, was evident throughout the night. His performance was more than just a showcase of his hits; it was a tribute to the Bay Area culture that has shaped his career. E-40 has consistently used his platform to celebrate the unique musical and cultural identity of the Bay, and his BET performance was no different. From his choice of songs to his effortless engagement with the crowd, E-40 honored the Bay Area’s contribution to the world of hip hop while also reminding everyone why he remains one of the most innovative voices in the genre.
The Setlist: A Sonic Journey Through E-40's Discography
E-40 opened his performance with "Choices (Yup)," a 2014 single that quickly became a fan favorite due to its infectious call-and-response structure. The crowd immediately responded to the chant, creating an electric atmosphere that set the tone for the rest of his set. As the audience chanted back the "Yup" and "Nope" in perfect rhythm, E-40's command over the stage was evident. This song, which emphasizes decision-making and personal accountability, was a fitting opener, as it reflects E-40’s philosophy of self-reliance and authenticity, both of which have been central themes throughout his career.
From there, the performance picked up even more energy as E-40 launched into his guest verse from Lil Jon’s 2006 hit "Snap Yo Fingers." The song, a crunk anthem that dominated clubs and airwaves in the mid-2000s, brought a wave of nostalgia to the audience. E-40's collaboration with Lil Jon was a pivotal moment in his career, as it expanded his reach beyond the Bay Area and introduced his distinctive style to a broader national audience. His performance of "Snap Yo Fingers" served as a reminder of the cross-regional impact of his music, blending the crunk sound of the South with his Bay Area swagger.
E-40’s versatility shone through as he transitioned into "I Don’t F**k With You," a breakup anthem by Big Sean, where he delivered his iconic guest verse. This track, released in 2014, was another major hit for E-40, helping solidify his position as an artist who could remain relevant across multiple generations of hip hop fans. The song's brash, unapologetic tone perfectly aligns with E-40's persona, and the crowd’s enthusiastic reaction showed how much fans still appreciate his ability to deliver clever, memorable verses.
To close out his performance, E-40 brought the Bay Area hyphy movement to the forefront with "Tell Me When to Go," one of his most iconic songs. Released in 2006, the track helped define the hyphy era, a period marked by uptempo beats, energetic dance styles, and a rebellious, carefree spirit. The crowd erupted as the familiar opening notes of the song played, and E-40’s energy on stage was palpable as he commanded the audience to get hyped. "Tell Me When to Go" is more than just a party track—it’s a cultural anthem that captures the essence of Bay Area street culture, from the slang to the distinctive dance moves associated with hyphy.
The performance ended on a high note, with the crowd cheering and applauding as E-40 left the stage. His ability to seamlessly blend nostalgia with the raw energy of the hyphy movement was a perfect demonstration of why he continues to be such a beloved figure in the hip hop community. The performance was a celebration not only of his career but also of the Bay Area’s lasting influence on hip hop culture.
E-40’s performance at the BET Hip Hop Awards 2024 was more than just a concert—it was a continuation of the victory lap he’s been on in recent years. At 56, E-40 has not only maintained his relevance in a constantly evolving industry, but he’s also been receiving long-overdue recognition for his contributions to hip hop. His influence goes far beyond his music; as a cultural icon, he has played a pivotal role in shaping the identity of the Bay Area in the national and international consciousness.
One of the most significant moments in recent years came in 2022, when the city of Vallejo, California, honored E-40 by renaming a street after him. "E-40 Way" now stands in place of Magazine Street, the block where the rapper grew up and the setting for many of his songs. This recognition was a testament to the lasting impact E-40 has had on his community and the music world at large. As the rapper reflected on the honor, he shared his gratitude with his fans, writing on Instagram, “Never in my wildest dreams did I ever expect to have my childhood street in Vallejo named after me… Don’t ever give up on your dreams!”
The street renaming was a historic moment, not just for E-40, but for the entire city of Vallejo. It was a tangible symbol of the rapper’s journey from humble beginnings to global stardom, and it immortalized his connection to the city he has always proudly represented. In addition to the street renaming, E-40 was also awarded the key to the city of Vallejo, becoming only the second person in the city’s history to receive this honor. These accolades further cemented his status as a hometown hero and a musical legend.
E-40’s Cultural Impact: Beyond Music
While E-40’s music remains at the heart of his legacy, his influence extends far beyond the studio and stage. Over the years, he has become a successful entrepreneur, launching his own line of spirits, including his popular Earl Stevens Selections wine and a range of other alcoholic beverages. His ventures into the business world have been marked by the same creativity and work ethic that have defined his music career, and they have allowed him to build an empire that reaches beyond the world of hip hop.
E-40 has also been a mentor to many up-and-coming artists, particularly those from the Bay Area. His support for local talent has helped foster a thriving hip hop scene in the region, and his willingness to collaborate with younger artists has kept him connected to the next generation of musicians. By staying relevant and continuing to innovate, E-40 has ensured that his legacy will endure for years to come.
In addition to his business ventures and mentorship, E-40 is also known for his philanthropy. He has consistently given back to his community, supporting various charitable causes and using his platform to raise awareness for issues affecting the Bay Area. Whether through donations to local schools or providing resources to underserved communities, E-40 has remained committed to making a positive impact on the lives of those around him.