#Instagram Photo haderlump.berlin
09
JUL
2024
Berlin Fashion Week SS25 Ignites with Unmatched Creativity and Innovation
Berlin Fashion Week SS25 dazzled with 35 fashion shows, trade fairs, and thought-provoking discussions, cementing Berlin's status as a global fashion hub. The event celebrated creativity, diversity, and innovation, setting new industry standards.
Berlin Fashion Week (BFW) for Spring/Summer 2025 ignited the fashion world with a dazzling explosion of creativity and innovation. Launching on July 1, this electrifying event was a kaleidoscope of 35 breathtaking fashion shows, dynamic industry fairs, and captivating discussions, solidifying its status as an unmissable spectacle for fashion lovers and professionals.
The week’s lineup was a testament to Berlin’s soaring influence in the fashion realm. The highlight reel began with Seek, the premier trade show that drew international buyers eager to explore its meticulously curated selection of contemporary brands. Seek provided an exhilarating platform for networking and trend-setting, ensuring Berlin’s position at the cutting edge of fashion commerce.
Berliner Salon, another crowning jewel of the week, presented haute couture masterpieces from handpicked emerging designers. This exclusive showcase emphasized the city’s dedication to fostering new talent and celebrating avant-garde fashion. The creations ranged from intricately designed gowns to groundbreaking streetwear, mirroring Berlin’s eclectic and bold fashion identity.
Neo Fashion Week added to the thrill with a fierce competition featuring top student designers from ten German fashion schools. This event spotlighted the future stars of fashion, underscoring the vital role of education and fresh perspectives in propelling the industry forward. Each collection exuded a unique blend of imagination and craftsmanship, making the competition as inspiring as it was intense.
Vogue Business elevated the intellectual fervor with a stimulating three-day roundtable series. Bringing together 30 distinguished speakers across six panels, the series tackled critical topics like sustainability, digital innovation, and the future of fashion retail. These insightful discussions fostered a robust sense of community and collaboration among attendees, further enriching the BFW experience.
The main events were complemented by a plethora of parallel activities that infused the city with palpable fashion energy. From chic pop-up shops and avant-garde gallery exhibits to exclusive soirées and stunning street style sightings, Berlin buzzed with excitement. The city’s streets transformed into a sprawling runway, showcasing the latest trends against a backdrop of Berlin’s unique blend of historical charm and modern sophistication.
Berlin Fashion Week SS25 transcended a mere series of fashion shows; it was a jubilant celebration of creativity, diversity, and forward-thinking innovation. As the hopeful spark of BFW radiated and spread throughout the city, it became evident that Berlin is not just keeping pace with global fashion capitals but is setting new standards for inclusivity and visionary design in the industry.
RICHERT BEIL
Richert Beil's success at Berlin Fashion Week has bolstered their decade-old business through valuable connections with buyers. Nominated for Germany’s inaugural Vogue Fashion Fund, designers Michele Beil and Jale Richert emphasize preserving Berlin’s unique, vibrant, underground vibe. They highlight the city's role in promoting inclusivity, sustainability, and community spirit. Their SS25 collection, "Bademodenschau," deconstructs stereotypes and reinterprets the beach look to reflect diverse identities, challenging traditional perceptions and celebrating societal richness.
SIA ARNIKA
The Danish designer Sia Arnika, based in Berlin, is making waves in the fashion scene. This year, her runway was set up in an old, vacant pharmacy in a shopping mall, a place filled with nostalgia and a sense of the past. However, what was most striking about the space were the large refrigerators filled with live flies. Surveillance cameras projected the swarm onto screens, while the audience was immersed in a buzzing soundtrack, a "primordial symphony" symbolizing unity in chaos and the relentless search for meaning.
CLAUDIA SKODA
Claudia Skoda is hailed as an icon, unconventional pioneer whose international appeal began in the 1970s and 1980s. From co-founding The Factory in Kreuzberg to heeding David Bowie's advice and expanding her brand in New York, she eventually settled in Berlin, opening her first store on Uhlandstrasse in 1987. The following year, she staged a groundbreaking runway show at Hamburger Bahnhof, then a technical museum, featuring select designers including Vivienne Westwood. Skoda, known for revolutionizing knitwear with fine threads borne out of dissatisfaction with available wool, is delighted to debut her collection at BFW, showcasing pieces from her 1970s archive. Her career underscores Berlin's rich fashion history and sets a high standard as a renowned international designer based in the city.
GHMB
GmbH, founded in 2016 amidst a perceived absence of a fashion scene in Berlin, boldly aimed to challenge the lack of diverse voices in the global fashion industry. Drawing inspiration from their lives, politics, music, and art, they celebrate Berlin's vibrant community of artists and musicians. Their latest show, centered on the theme of "resistance," reflects their commitment to unity amidst increasing political repression. Embracing a blend of reality and fantasy, their collection features childhood superheroes reimagined as dreamer-fighters of resistance. With a message of solidarity, GmbH urges aspiring Berlin designers to collaborate closely to confront and overcome challenges together.
HADERLUMP
For their fourth BFW runway, "AERO," Johann Ehrhard and Julius Weissenborn of Haderlump, based in Berlin, collaborated with the Vostell family, merging their expanding vision with Wolf Vostell's 1968 "Lipstick Bomber," reimagined as the centerpiece silk scarf. Vostell originally created the piece as a statement for world peace, and this laden fabric extends the promises and perceptions of their collection. "AERO" debuted at Berlin's iconic Tempelhof Airport, utilizing its "impressive stage" with "historical airplanes strategically placed for [their] runway," an impactful experience they were deeply grateful for. Continuing in artistic collaboration, the runway's soundtrack was curated by Berlin's iconic DJ duo Pan-Pot, featuring a special theme that pays homage to Tempelhof Airport, further reinforcing the brand's thematic vision.
WILLIAM FAN
For this season of BFW, William Fan opted out of a traditional runway show in favor of a week-long Pop Up shop at Berlin's Royal Château, complemented by a novel format: a four-hour "Breakfast at William's" presentation. This interactive approach proved successful, allowing for detailed explanations and surpassing sales records following their earlier Pop Ups in the first half of the year. Reflecting on Berlin's growing allure during fashion week, Fan sees an opportunity for innovative formats and international engagement, aiming to shape future ideas. With their upcoming tenth anniversary, they intend to use their business journey to influence the path forward, building on their narrative-driven collections like "OFF DUTY" and the cinematic evolution of SS25's "ON DUTY."
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