"Erwin Wurm Sculpture 'Desire' to Redefine Urban Art in Lanvin's New Capsule Collection"

Lanvin Lab has once again amazed the world following the resounding success of its first collection under the creative direction of Future. This time, the experimental French house has enlisted the renowned Austrian multimedia artist Erwin Wurm to lead its highly anticipated second capsule collection.

Wurm, globally recognized for his unusual and provocative sculptures, including the unsettling "Fat Cars" series and the absurd "One Minute Sculptures" where participants engage in unusual activities for exactly one minute, now joins Lanvin's creative team with a vision set to challenge all conventions.

For this collaboration, Wurm has created a new large-scale sculptural work titled "Desire," slated to travel across various public spaces in China in the coming months. The unmistakably Wurm piece transforms one of Lanvin's iconic Pencil Cat Bags into an anthropomorphized figure with long legs clad in Cash sneakers, all wrapped in Lanvin's distinctive blue.

This project not only represents a unique fusion of contemporary art and high fashion but also marks a milestone in exploring new forms of visual expression in urban settings. "Desire" promises to captivate and provoke deep reflections on the intersection of public art and cutting-edge fashion.

With Lanvin Lab solidifying its position as an unrivaled creative experimentation lab in the fashion landscape, the collaboration with Erwin Wurm underscores its commitment to innovation and disruption. Lanvin enthusiasts and contemporary art aficionados alike eagerly await to witness firsthand this monumental piece that is set to challenge perception and stimulate imagination in every city it visits.

Get ready to witness "Desire," the epitome of Erwin Wurm's artistic genius and Lanvin Lab's pioneering spirit, captivating hearts and minds worldwide!