Gucci Revives 1970s Glamour with New Tennis Collection

Gucci has unveiled the Tennis Special Collection, inspired by archival designs from the 1970s. This collection, which first previewed at select stores in Paris in May, is now making a grand global debut through a new campaign featuring tennis players Emma Cohen and George Loffhagen. The pair epitomizes the collection’s spirit, showcasing the pieces with their champion attitudes both on and off the court.

Blending tradition and modernity, the collection pays homage to Gucci's longstanding relationship with tennis, drawing inspiration from its archives dating back to the 1970s. This era marked the expansion of Gucci's repertoire of tennis-related products, particularly focusing on accessories and shoes, including the iconic Tennis 1977 sneaker, one of the first sneakers ever produced by a luxury brand. The 1980s saw this affinity for tennis extend into ready-to-wear pieces, becoming favorites among athletes and sport enthusiasts alike.

Reimagining traditional tennis attire with contemporary elegance, the new collection features sleek dresses, sophisticated polos, and matching sets for both men and women, including shorts and skirts paired with tanks and knitwear. Accessories such as caps, wristbands, and leather items perfectly complement the outfits. Highlight pieces include a new duffle bag, racquet backpack, racquet bag, and shoe holder, all adorned with a white-on-white GG monogram and Web stripe details. The iconic Tennis 1977 sneakers make a reappearance in white canvas and leather, alongside Gucci Ace sneakers featuring the GG monogram.

Now available at select stores globally, the Gucci Tennis collection is showcased with exclusive displays in Milan, London, and Paris, as well as online. This collection not only reaffirms Gucci's historical connection to tennis but also celebrates a stylish evolution, merging past and present in a seamless blend of luxury and sport.