Labrum SS25 Celebrates Immigrant Heritage with Declan Rice at Arsenal’s Emirates Stadium Show

The Labrum SS25 fashion show, held at Arsenal’s Emirates Stadium, celebrated more than just fashion — it symbolized a deep connection between creativity, identity, and football culture. Following Arsenal’s big win against Tottenham, Labrum, led by creative director Foday Dumbuya, took over the iconic stadium to present a collection that reflected the designer’s ties to both Arsenal and his heritage. The show was opened by rapper Ghetts, who delivered a moving spoken-word performance, setting the tone for an event that blended art, fashion, and personal narratives. Ghetts’ poem, “Designed by an immigrant; defined by resilience,” emphasized the immigrant experience and resilience, themes that have been central to Labrum’s ethos.

A special highlight of the show was the runway debut of Arsenal midfielder Declan Rice, who donned a sharp, navy double-breasted suit with white fabric woven through its eyelets. Rice's appearance symbolized the crossover of football and fashion, underscoring Dumbuya’s longstanding connection with the football club. Earlier in the year, Labrum, in collaboration with Adidas, had designed Arsenal’s official away kit, further cementing Dumbuya’s relationship with the team. The choice to hold the show at the Emirates was, therefore, a natural progression, reflecting both Dumbuya’s deep-rooted love for Arsenal and his growing prominence in the fashion world.

In addition to Rice, radio host and fellow Arsenal supporter Clara Amfo also walked the runway, adding to the sense of community and shared identity that infused the event. The collection itself was a vibrant celebration of Dumbuya’s personal history and immigrant background, themes he consistently weaves into his work. One standout piece featured a jacquard print made from stamps on his mother’s old passport, paying homage to the immigrant experience and the journeys that shape identity.

The clothing in the SS25 collection balanced style and storytelling. With references to West African traditions and British tailoring, the designs were a fusion of cultural influences. The collection featured sharp suits, intricate detailing, and bold prints, all with Labrum’s signature touch of craftsmanship. The use of fabric and patterns told stories of migration, heritage, and community, elements that have defined Labrum’s previous shows.

Incorporating the football stadium as a venue added another layer of meaning to the presentation. The Emirates Stadium is not only a symbol of sporting excellence but also a space that unites people from all walks of life — much like Labrum’s clothing, which seeks to bridge cultural divides and celebrate diversity. By hosting the show there, Dumbuya reinforced the idea that fashion, like football, can be a powerful tool for bringing people together.