Missoni and Malfy Gin Collaborate on Limited-Edition Amalfi Coast-Inspired Gin Rosa Bottle

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31
JUL
2024

Missoni and Malfy Gin Collaborate on Limited-Edition Amalfi Coast-Inspired Gin Rosa Bottle

Missoni collaborates with Malfy Gin to create a limited-edition Malfy Gin Rosa bottle, inspired by the Amalfi Coast and featuring Missoni’s iconic design. The bottle celebrates Italian summer with flavors of pink grapefruit, Sicilian oranges, and juniper berries.

Missoni and Malfy Gin Collaborate on Limited-Edition Amalfi Coast-Inspired Gin Rosa Bottle
Missoni and Malfy Gin Collaborate on Limited-Edition Amalfi Coast-Inspired Gin Rosa Bottle
Missoni and Malfy Gin Collaborate on Limited-Edition Amalfi Coast-Inspired Gin Rosa Bottle

The luxury Italian fashion house Missoni has recently unveiled an exciting collaboration with Malfy Gin, presenting a specially designed, limited-edition bottle of Malfy Gin Rosa for the summer. This partnership comes on the heels of the successful launch of the Missoni Resort Club in Sicily, marking Missoni’s strategic expansion into the lifestyle sphere and celebrating the quintessential essence of a coastal Italian summer.

Designed by Alberto Caliri, the creative director of Missoni Home, the exclusive summer bottle draws inspiration from the golden hour—a time of day revered for its warm, soft lighting that beautifully highlights the stunning Amalfi Coast. The bottle’s design features Missoni’s iconic zigzag print, elegantly adorned with silver accents, embodying the vibrant and dynamic spirit of both brands.

Inside this beautifully crafted bottle is Malfy Gin Rosa, a delightful blend that captures the sun-soaked flavors of the Amalfi Coast. The gin boasts notes of local pink grapefruit, Sicilian oranges, and handpicked juniper berries, creating a refreshing and sophisticated spirit perfect for summer cocktails. The collectable gift box further enhances the experience, making it an ideal addition to any connoisseur’s collection.

Alberto Caliri expressed immense pride in this collaboration, noting that it seamlessly blends Missoni’s signature artistry and vibrant aesthetics with the refined sophistication of Malfy Gin. “This creation celebrates the timeless essence of Missoni,” Caliri stated, highlighting the brand’s commitment to craftsmanship and elegant design.

Murielle Dessenis, VP of Marketing Gins at Malfy, echoed Caliri’s sentiments, emphasizing the shared values and aesthetics of both brands. “We are beyond thrilled and honored to be collaborating with luxury maison Missoni,” Dessenis said. “This collaboration transcends the ordinary. It’s not just about fashion or spirits; it’s about bringing together two like-minded brands that celebrate the very best of what Italy has to offer. We truly share the same DNA and know this is the perfect collaboration for our audience, who have a passion for fashion and are looking to impress in effortless style.”

The Malfy x Missoni collaboration will be available in Italy, the UK, Greece, and global travel retail, priced from £55. This limited-edition release is set to captivate both gin enthusiasts and fashion aficionados alike, offering a unique blend of Italian luxury and craftsmanship.

In conclusion, Missoni’s partnership with Malfy Gin is a testament to the brand’s innovative spirit and dedication to expanding its influence beyond fashion. By celebrating the vibrant culture and scenic beauty of the Amalfi Coast, this collaboration not only honors Missoni’s Italian heritage but also introduces a new dimension of elegance and sophistication to the lifestyle market.

 

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