#Instagram Photo @linghuan.zhang
11
JUL
2024
Namilia and Ed Hardy Unleash Bold Rebellion with 'Good Girl Gone Bad' Collection at Berlin Fashion Week
Namilia debuted their "Good Girl Gone Bad" collection in collaboration with Ed Hardy at Berlin Fashion Week, attracting a diverse crowd of 600 attendees. The show, held in a unique metro tunnel venue, featured 60 bold and provocative looks blending Namilia's avant-garde style with Ed Hardy's iconic motifs, creating a vibrant celebration of youth culture and rebellion.
Namilia made a striking statement at Berlin Fashion Week with their highly anticipated runway show, "Good Girl Gone Bad", drawing a crowd of nearly 600 attendees. The audience was a vibrant mix of fans, ravers, queer style icons, and content creators, many dressed in stunning ensembles featuring pieces from the brand.
Held in the "tunnel" opposite the Potsdamer Platz metro station, Emilia Pfohl and Nan Li showcased 60 looks from their collection against the backdrop of the city's bustling urban landscape. It was the longest and most club-like runway of the week, transforming into a wild, colorful celebration of pop culture and provocation in collaboration with the iconic 2000s brand, Ed Hardy.
The collection featured daring mini skirts, eye-catching faux fur coats, bright pink leather-like sets, and sexy party dresses adorned with Namilia's signature provocative messages. Pieces like rhinestone-studded tops with slogans like "Fashion Victim" and boldly printed t-shirts sporting phrases such as "I love Ozempic" reflected the irreverent spirit of the collaboration. Original Ed Hardy designs were reimagined to encapsulate the collection's distinctive aesthetic.
Since 2015, Namilia has been renowned for offering high-concept, high-quality pieces at accessible prices, capturing the hearts of young consumers—nearly 80% of whom are under 35 years old. Their latest showcase at Berlin Fashion Week not only reaffirms their status as provocateurs in fashion but also underscores their commitment to pushing boundaries and redefining contemporary style.
The "Good Girl Gone Bad" collection by Namilia in collaboration with Ed Hardy is set to resonate deeply with fashion enthusiasts worldwide, inviting them to embrace bold self-expression and celebrate the fusion of streetwear with high fashion in a way that is both rebellious and captivating.
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