Ocean BLVD Merges Art and Scent, Capturing the Essence of California's Summers.

La Maison has succeeded in capturing the essence of the Californian lifestyle with its latest creation, Ocean BLVD. This work, realized in collaboration with renowned artist Alex Israel, comes to life through an animated film that transports us to a fantasy world, framed by the vibrant Cologne perfume collection.

Master perfumer Jacques Cavallier Belletrud, known for his ability to evoke emotions through his olfactory creations, is the genius behind this collection. Inspired by the carefree summers of the West Coast of the United States, Cavallier Belletrud has crafted a range of fresh and invigorating fragrances that aim to capture the very essence of California.

Ocean BLVD is not merely a fragrance but a complete sensory experience that awakens the senses and evokes the ocean breeze, the warmth of the sun, and the relaxed yet vibrant energy of West Coast living. Each note has been carefully selected to reflect different aspects of the Californian summer: from the citrus freshness reminiscent of sunny mornings at the beach to the floral and marine touches that evoke the serenity of an oceanfront sunset.

The creative process behind Ocean BLVD is as fascinating as the fragrance itself. The collaboration with Alex Israel, an artist known for his style that encapsulates the aesthetics and culture of Los Angeles, adds a visual dimension that perfectly complements the olfactory notes crafted by Cavallier Belletrud. The animated film, which serves as a vehicle for the collection, is a display of vibrant colors and surreal landscapes that capture the essence of a Californian summer, transforming the fragrance experience into a visual and sensory adventure.

This perfume collection is presented as a celebration of the Californian lifestyle, a tribute to the freedom, creativity, and connection with nature that characterizes this region. Each fragrance within Ocean BLVD is an invitation to immerse yourself in this world, to live summer through the senses, and to experience the magic of the West Coast from anywhere in the world.