Pusha T Joins Louis Vuitton as Newest Ambassador, Melding Fashion and Music in Contemporary Iconography

Louis Vuitton has officially welcomed Pusha T as its latest ambassador, adding the American rapper to its roster alongside K-Pop star BamBam and NBA sensation Victor Wembanyama. Hailing from Virginia Beach like Pharrell Williams, who became creative director in 2023, Pusha T has long been a close friend of the Maison.

Pusha T walked in Pharrell's initial two Parisian shows and most recently attended LV's SS25 show at La Maison de l’UNESCO, continuing Pharrell’s LVers journey celebrating global citizenship.

As a longstanding friend and creative collaborator, Pusha T's appointment underscores Louis Vuitton's mission to foster a like-minded creative community, bridging contemporary landscapes across industries and fields. In his role as house ambassador, the musician will further develop Pharrell's ever-evolving vision within the menswear universe, while the heritage house continues to shape contemporary culture.