From the moment a silhouette becomes a canvas, TTSWTRS stops being just clothing. It’s tattoo. It’s second skin. It’s a quiet revolution. Founded in 2013 in Kyiv by Anna Osmekhina —a stylist and costume designer who came from cinema and celebrity image-making— the brand began as a personal experiment and evolved into a cultural manifesto.
Osmekhina’s story is inseparable from her creation. Before founding her label, she worked behind the scenes crafting images, shaping identities, understanding how the body communicates without words. Along the way, she realized that clothing doesn’t just cover — it confesses. From that epiphany, TTSWTRS was born: a brand that transforms textile into emotion, tattoo into fabric, and design into narrative.
The name says it all — “tattoo sweaters” — but its meaning runs deeper. TTSWTRS fuses tattoo art with contemporary design, collaborating with tattoo artists who draw directly onto the body before those lines become patterns, prints, and seams. The result: bodysuits, leggings, corsets, and outerwear that simulate being tattooed — clothes that look like skin, that make the wearer both visible and untouchable.
Osmekhina approaches design like a filmmaker: every collection is a storyboard about the body, desire, freedom, and transformation. Her garments aren’t made to follow trends but to narrate existence. They look like they’ve arrived from the future, yet they speak the timeless language of touch.
In a world ruled by speed and overproduction, TTSWTRS chooses intention over volume. Osmekhina has consciously reduced her collections to a fraction of their former size, focusing on pieces with soul — garments that carry meaning, not just style. Her goal isn’t to dress everyone; it’s to create a second skin for those who crave connection through design.
Visually, the brand is a collision of minimalism and provocation. Sheer tones, anatomical cuts, embroidery that looks like scars or constellations. Every piece feels like a paradox: soft yet strong, fragile yet commanding. Osmekhina understands that the body is both battlefield and sanctuary — and she designs as if sculpting its mythology.
TTSWTRS also embraces technology as part of its DNA. Through digital fashion presentations, 3D visuals, and experiments in virtual collections, the brand inhabits a world where reality and simulation coexist. Osmekhina calls it “augmented fashion” — design that lives not only on the physical body but also in the emotional and digital self.
Over the past decade, Anna Osmekhina has grown from stylist to architect of identity. From her Kyiv studio, she and her team handcraft garments that merge artistic symbolism with technical precision. Every piece is both intimate and universal — a meditation on the body as art and survival.
The context makes it even more powerful. Running an independent label in Ukraine, amid instability and war, has turned TTSWTRS into more than fashion: it’s resilience made visible. Osmekhina has described how recent years have reshaped her philosophy — fashion, for her, is no longer about luxury but about language. Each garment is an affirmation of existence, a way to speak when words fall short.
The brand’s impact isn’t measured in celebrity endorsements — though stars from Nicki Minaj to Emily Ratajkowski have worn it — but in how deeply it resonates with the modern condition. TTSWTRS interprets femininity as power in motion: sensual but not submissive, aesthetic but self-aware. Its clothes are for those who see style not as armor but as confession.
In its latest collections, Osmekhina explores fluid geometry: fractals, water patterns, anatomical illusions, surfaces that seem to breathe. Each garment captures that instant when the body becomes landscape, when fashion becomes emotion. Her work blurs the line between biological and digital, between what we reveal and what we conceal.
TTSWTRS doesn’t design clothes — it designs new skins.
In its universe, to dress is to remember, to tattoo is to belong.
Anna Osmekhina isn’t following the fashion system; she’s rewriting it on the body itself. Her work stands as a manifesto of authenticity in an industry obsessed with repetition.
Because in her world, fashion isn’t surface.
It’s body, symbol, and survival.
And every TTSWTRS garment leaves a mark — visible, permanent, alive.
Credits: @ttswtrs . @mrsmithhair_pro · @newyorkmakeupacademy · @mvk.ua · @bodyamplificationdevices · @chachamatcha · @forbitterforworse · @escentric_molecules · @svitlana.korotkevych · @vysotskadaily · @e_lekh · @ahhattassia · @wavewalkrs · @lado.agency · @ladik.kostandian
